Jury briefing

Congratulations on being selected as a juror for our Good Data Assembly! We are truly excited to engage with you.

On this page, you can find all of the information that you may need to make the most of our event.

What is expected of me?

 

Join the event on Zoom on 9 Feb 2022 at 6.30 GMT. If you are travelling, you can see the event in your local time zone here. This is the Zoom link to the event: https://cmu.zoom.us/j/97080242153?pwd=eHdHV3VOWVFJNko3UGVUd3hydUUyQT09
(Do not share this link!)

Listen to our speakers. We are lucky to have secured three renowned speakers on this issue:

  • Sam Gilbert, University of Cambridge, Author of “Good Data” (2021)

  • Dr Johann Laux, University of Oxford

  • Aidan Peppin, Ada Lovelace Institute

Ask questions in the chat. While the speakers are making their case that personalised advertisement has a net benefit (Sam) and net detriment (Johann), you can send your questions in the chat. Our moderator will pose them to the speakers in the Q&A. Do not unmute yourself unless asked to.

Share your thoughts with your fellow jurors in the discussion part. We will ask you to turn on your webcam and microphone. Please try to use headphones and keep yourself muted when you are not talking.

Vote. At the beginning and end of our event, we will ask you to answer the question: “Does personalised advertisement or ‘microtargeting’ add a net benefit or detriment to society?” Your vote is anonymous to other participants, yet our researchers will be able to see how you voted at the beginning and end of the event. After matching your first with your last vote, we will delete your name. It will not appear in our reports.

How can I prepare?

 

Download Zoom. Log in and set your name to be the same as on your application. Make sure that your webcam is working.

Check your internet connection. We would recommend a speed of at least 10 MB/s. You can test your speed here.

Read the briefing on microtargeting. No experience or knowledge is required for the event. However, if you want a head start on the topic, you can read our briefing. It includes potential arguments for both sides and an overview of current practices.

Agenda

  • 6.30 - Introduction

    Our expert speaker Aidan Peppin will give an introductory overview of the format and the topic.

  • 6.45 - Speakers' presentations

    Sam Gilbert and Dr Johann Laux will give 15-minute statements for and against microtargeting.

  • 7.15 - Speakers' rebuttal

    The speakers will reply to each others’ arguments.

  • 7.30 - Questions from the jury

    The questions that you have sent through the chat will now be posed to the speakers by our moderator.

  • 8.00 - Final Statements

    The speakers will give final statements.
    This will be followed by a coffee break.

  • 8.15 - Discussion

    You will now be sent to a breakout room to discuss with other jurors which arguments you found most convincing.

  • 8.40 - Final Vote

    We will bring you back to the main room and you will vote on your opinion of microtargeting.

  • 8.45 - Results announced

    Results will be announced after all jurors have voted.

  • 8.50 - Closing remarks

    Aidan Peppin will give closing remarks about the implications of the vote on the UK’s policymaking.

 FAQs

 

  • Yes, please let us know as soon as you know that you cannot attend the event. We will need to replace your spot to keep the balance of our jury. You can cancel by clicking this link or sending us an email.

  • We will select between 20 and 30 jurors.

  • No, but we try to make it as close as possible while also ensuring that there is a diversity of views present. Our jury is selected by an algorithm that tries to find the best balance respective to age, gender, and ethnicity. We also try to have an equal split between people who are generally supportive of microtargeting and who oppose it.

  • No. Never share your Zoom link with anybody. We encourage that you share the event with other people.

    However, please send them this link if they want to become a juror:
    gooddatainitiative.typeform.com/to/UJzHHwQu

    and this link if they want to just watch the event:
    gooddatainitiative.typeform.com/to/Ov8qLNz4

  • Yes. The event will be livestreamed. Your face will be visible in the discussion part of the assembly. If you are uncomfortable with that, please let us know in advance.

More questions?

Feel free to send us any questions that you may have.
We will reply as soon as possible.